Prepared for Stryker
Get surgeons to the moment that matters.
Your procedure videos run 30 to 45 minutes because the procedures do. Surgeons rarely watch them end to end — they arrive looking for one technique, one step, one answer. Brightcove delivers that moment in seconds, inside the Cornerstone experience your teams already use.
Why Brightcove
The enterprise video platform behind the world's most demanding content operations.
One platform for streaming, managing, monetizing, and measuring video — purpose-built for organizations where reliability, security, and scale are non-negotiable.
Live and on-demand, one system
Broadcast-grade live streaming and a fully managed VOD library, run from the same platform and the same analytics.
Global delivery, adaptive streaming
Video adapts to each viewer's connection — a 45-minute procedure plays through on hospital wifi, a laptop, or a phone between cases.
Security and governance
Access controls, domain and geo restrictions, DRM, and SSO for content that isn't meant for a public channel.
Built to integrate
Connectors for Adobe Experience Manager, Adobe Analytics, Marketo Engage, and major LMS and CMS environments.
Engagement analytics
Viewer-level and segment-level data on what gets watched, replayed, and abandoned — not just play counts.
Your content stays yours
Full export at any time, with removal from the platform on request. No lock-in on your intellectual property.
Chapters & Cornerstone Integration
Three ways surgeons find what they need — inside Cornerstone.
Chapters and interactive transcript work together in the same player. Transcripts are generated automatically from captions at upload, so they add no editorial work to your process.
Option 01
Chapter menu
A chapter list built into the player. Surgeons open it, choose a section, and jump straight there. Available out of the box, with no development work.
Option 02
Chapters on the timeline
Visual chapter markers along the progress bar, with labeled buttons visible beneath the video at all times. A small amount of styling gives you fully branded navigation.
Option 03
Interactive transcript
A searchable, time-coded transcript beside the player. Type a term and every mention appears with its timestamp; one click seeks to that moment.
Built for surgical language
You supply a custom dictionary and glossary — implant and instrument names, procedure vocabulary, anatomical terms, product nomenclature — and Brightcove applies it to every upload. Surgeons find the implant they searched for, not a phonetic approximation of it.
Everything stays inside Cornerstone
Publish as an iframe or JavaScript embed within your custom HTML pages. No external links for your team to maintain, and nothing for a surgeon to click away to. AEM stays your source of truth, with the embed code returning to the AEM record.
Room to grow
Automatic chapter markers proposed from the transcript, translated captions for every market you train, chapter-level engagement insight, and branded searchable libraries beyond the LMS.
Working samples, built on your use case
Josef Nguyen has built all three navigation approaches — chapter menu, timeline chapters, and interactive transcript — in a single live page you can share with your team.
Open the LMS chapterization demo →Opportunities
Where video can do more for Stryker.
Six areas where a consolidated platform maps directly onto the systems and programs Stryker already runs.
Consolidate a fragmented video footprint
Corporate content sits on public YouTube across multiple brand channels — including a Visualization channel that no longer shows videos — while education and webinar content lives elsewhere. One platform spans corporate, product education, and CE content with consistent branding, governance, and measurement.
Native Adobe Experience Manager integration
Brightcove Video Connect for AEM lets your authors add and manage video inside the same authoring environment they already use for the rest of stryker.com. The integration is included at every package level.
Marketo Engage + Adobe Analytics
Stryker's marketing stack has official Brightcove integrations on both sides, so video engagement flows into the same systems already tracking every other piece of content performance — instead of sitting in a separate reporting silo.
Branded live streaming and webinars
Emergency Care CE webinars currently run through general-purpose webinar tooling. Brightcove delivers registration-to-replay on your own branded experience, with the same analytics and the same integrations as your on-demand library.
Surgeon and clinician education at scale
Chapterized, searchable, multi-language procedure video inside Cornerstone — reliably delivered for 45-minute files, with chapter-level insight into where the education lands.
Discoverability and AI answer engines
VideoObject schema and structured metadata make product education, CE webinars, and patient-story content eligible for video rich results and citable by AI answer engines.
Part of the Bending Spoons Ecosystem
One contract. 13 brands. A billion users.
Brightcove is part of Bending Spoons, which owns and operates some of the world's most-loved consumer and creator products — Evernote, Vimeo, StreamYard, Airtable, WeTransfer, Splice, Meetup, Filmic Pro, Eventbrite, Komoot, Remini, Harvest, and MileIQ. Your Brightcove relationship unlocks the entire portfolio.
1B+
Registered users across portfolio
400M+
Monthly active users
10M+
Monthly paying customers
13+
Brands under one Brightcove contract